BPA International Does Wireless with Target Wireless®

New Media Firm Target Wireless, a subsidiary of FANCASTER®, Inc. Offers Integrated Marketing Opportunities In Wireless Media

NEW YORK, Jan. 20, 2001 – BPA International, the leading global media auditor, has established a strategic relationship with FANCASTER® Inc., dba, Target Wireless of Fort Lee, NJ. According to the agreement, Target Wireless will serve as BPA’s liaison for audience audits of wireless carriers and their respective subscribers and web sites. This past year BPA, working with Target Wireless, completed three test audits of wireless carriers.

BPA audits verify subscribers’ fees and services. In doing so, BPA will be able to substantiate what customized or generic content subscribers receive on their word pagers, two-way alphanumeric pagers, and Internet-ready PCS telephones and wireless computing devices. For media buyers, advertising agencies, and promotion executives this relates to new media vehicles that are capable of reaching niche targets.

"Throughout this decade, advertisers have shifted their attitudes as to how they can best reach an audience," said BPA President and CEO Glenn J. Hansen. "Whether it is B2B or B2C, wireless and Internet advertising both possess the unique ability to deliver a targeted audience composed of active, mobile professionals."

"Wireless mobile communications and computing devices have become integral as well as natural extensions of the Internet revolution," said Craig Krueger, president of Target Wireless. "This strategic relationship between BPA Worldwide and Target Wireless will facilitate and expedite the design and placement of commercial initiatives in wireless media."

About BPA
A not-for-profit organization since 1931, BPA International is the measure of success — the preferred global provider of audited data for the marketing and media/information industries. Media owners, advertisers, and advertising agencies govern the tripartite organization. Our international membership consists of more than 2,500 media properties (print, electronic, face-to-face, wireless, databases) and 2,800 media buyers in over 20 countries, establishing BPA as the largest membership media auditing organization in the world. Visit www.bpai.com for the latest audit reports, membership information and news.

About FANCASTER®, Inc., dba, Target Wireless®
Target Wireless serves as a resource to best-of-class organizations. It provides these organizations with a deep understanding of change and facilitates the development of practical strategic initiatives in order to leverage change. Recognized as the leading best practices firm working in wireless media, Target Wireless collaborates with brand managers, chief marketing officers, advertising agencies and integrated marketing organizations to design and execute initiatives that include two-way paging, wireless WAP, and broadcast SMS text messaging services. Visit www.targetwireless.com for further information.

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